Privacy Policy

Last updated: January 13, 2026

 

This Privacy Policy explains how VARSA (End to End Production Ltd) collects, uses, and protects your personal data when you use our website or place an order.

We are committed to protecting your privacy and handling your personal data with care and transparency, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This website is operated by End to End Production Ltd trading as VARSA.
Our registered address is:
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

For any privacy-related questions or requests, contact:
Email: support@varsa.co.uk

2. What Data We Collect

We may collect the following personal data:

  • Name, email address, and contact details

  • Delivery address and order history

  • Customisation data (e.g., names, initials, sizes, uploaded images)

  • Marketing preferences

  • Analytics data from your use of the website

  • Communication history (e.g. if you contact us)

We do not knowingly collect special category data (e.g., health, ethnicity) or data from children.

3. How We Collect Your Data

We collect your data when you:

  • Place an order through our website

  • Submit design information or upload files

  • Subscribe to our newsletter or opt in to marketing

  • Contact us via email or forms

  • Browse our website (via cookies and analytics tools)

4. Legal Bases for Processing

We process your data under one or more of the following legal grounds:

  • Contract: To fulfil your order or respond to your enquiry

  • Legitimate interest: To manage our business, improve services and prevent fraud

  • Consent: For email marketing or non-essential cookies

  • Legal obligation: For accounting, taxation or regulatory purposes

5. How We Use Your Data

We use your data to:

  • Process and deliver your orders

  • Personalise products you’ve ordered

  • Send updates and communicate with you

  • Improve our website and user experience

  • Send marketing emails (if you’ve opted in)

  • Analyse website usage and advertising effectiveness

You can unsubscribe from marketing emails at any time by clicking the link in any email we send.

6. Payment Processing

We do not store or process your payment card details.
Payments are handled securely by Shopify and Stripe, which are PCI DSS compliant.

7. Data Sharing

We share your personal data only where necessary, including with:

  • Payment processors (e.g. Shopify, Stripe)

  • Delivery and logistics providers

  • Cloud platforms used for order management and communication

  • (In future) Email and marketing platforms

All third parties are required to process your data in compliance with data protection law.

8. International Data Transfers

Some of our third-party providers (such as Shopify and Stripe) store or process data outside the UK, including in the US.
We ensure any such transfers are protected by appropriate safeguards, such as standard contractual clauses.

9. Cookies and Tracking Technologies

We use cookies and tracking tools, including Google Analytics, to understand how visitors use our site and to improve your experience.

You can manage cookie preferences via your browser settings.
For more information, please refer to our Cookie Policy.

10. Retention of Your Data

We retain your personal data for as long as necessary for the purposes stated above.
This typically includes the duration of our business relationship and any legal or accounting obligations.
We currently do not have a fixed deletion schedule but review retention regularly.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (in some cases)

  • Object to or restrict certain types of processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at support@varsa.co.uk

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the effective date shown at the top.